Mobilethink Launches First Generic Settings Solution for Devices with Invalid IMEIs

12.02.2012    
Hello lost data revenues from low-cost mobile phones

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As part of its remit to support all devices used in GEM markets, device configuration and device intelligence leader Mobilethink (www.mobilethink.com) today launches the first generic settings tool for the growing number of mobile phones coming to market with invalid identification IMEI numbers.

According to Gartner, brand devices from China and India sold more than Samsung. Apple and LG combined in 2011. Now, with around 30% of smartphones in global markets being these feature-rich, low-cost devices, customer care centres are finding that many have invalid IMEAs. 

As a result, care centres cannot use the usual device settings to get mobile users in their networks online and downloading revenue generating data, or sending MMS. This device headache is causing havoc at customer care centres and is damaging customer experiences in choosing a specific carrier for their mobile needs.  

Mobilethink has established from its device intelligence Analytics Reporting Solution that most of these IMEI-less smartphones use specific chipsets and has therefore worked closely with the manufacturers over the past year to develop a one-for-all solution. 

The generic solution is available from Mobilethink’s automatic device configuration channel.

“This generic settings tool is a turning point in the mounting problem of invalid IMEIs in carrier networks,” says Thomas Yde Frederiksen, Mobilethink’s chief of products and marketing.  “Using it, network operators can now generate data revenues from all users in their networks whether they have IMEIs or not.”